How to Set Up Amazon Brand Registry for Your Invention

Essential infrastructure for IP enforcement on Amazon. Protect your products from counterfeits and unauthorised sellers.

What You Need Before Starting

A registered trademark (not just pending)

An active Amazon seller or vendor account

Your trademark registration number

Up-to-date contact info on your trademark registration

Step 1

Go to brandregistry.amazon.com

Sign in with your Amazon seller credentials. Click "Enrol a new brand." Enter brand name (exact match to trademark certificate), trademark office, registration number, product categories, and countries of manufacture/distribution.

Step 2

Verify Your Identity

Amazon sends a verification code to the trademark contact on file with the trademark office. Enter the code in Brand Registry. If contact info is outdated on your trademark registration, update it with the office first — Amazon sends to the registered contact, not the email you provide.

Step 3

Start Using Brand Protection Tools

Once enrolled: Report a Violation (trademark, copyright, patent infringement — reviewed in 1–5 business days), Automated Protections (scans for infringements proactively), A+ Content (enhanced product descriptions), Brand Analytics (search data and competitor analysis), Transparency Programme (per-unit serialised codes).

Report ViolationsA+ ContentBrand AnalyticsTransparency

Step 4

File Patent-Based Complaints

In "Report a Violation" → select "Patent" → enter patent number and claims → identify infringing ASIN(s) → explain how the listing infringes. Design patent complaints with visual comparisons resolve faster than utility patent complaints.

⚠ Pitfalls to Avoid

Launching on Amazon Before Trademark Registration

Brand Registry requires a registered trademark — not just a pending application. File your trademark early so registration is complete before your product listing goes live.

Outdated Contact Info on Trademark Registration

Amazon sends the verification code to the contact on file with the trademark office. If that's an old attorney or outdated email, you can't complete verification. Update it with the trademark office first.

Not Filing Design Patents for Consumer Products

Amazon's enforcement team can compare visual designs quickly. A design patent with clear drawings is far easier to enforce on the platform than a utility patent requiring technical claim analysis.

One-Time Enforcement Instead of Ongoing

Counterfeiters create new listings constantly. Set up alerts for your brand and product keywords. Enforcement on Amazon is an ongoing process, not a one-time action.

Visual companion to the Article

How to Set Up Amazon Brand Registry for Your Invention

Read the full article